The services field: A cornucopia filled with potential management topics

A primary aim of management research is to develop knowledge about the management of organizations. Many countries’ long-trend shift towards a service economy and the concomitant increase in the number of service organizations have stimulated advancements in service management research. However, some blind spots remain. In this article, we focus on product market stakeholders and organizational stakeholders and discuss research questions (or blind spots) that map to different areas of management literature, especially those of service management literature. We believe that attaining answers to those research questions can yield important insights that have the potential to advance management research.