Determinants of Market Share

Authors :: Doyle L. Weiss
Source :: Lecture Notes in Economics and Mathematical Systems ISBN: 9783540078692
Publication Year :: 1976
Publisher :: Springer Berlin Heidelberg, 1976.
Abstract: Analysis of market share movements for a low-cost, frequently purchased consumer product. An examination of the influence of price and advertising on sales is presented.

Subjects :: Product (business)
Factor market
Market research
Commerce
business.industry
Average price
Market share analysis
Market share
business

ISBN :: 978-3-540-07869-2
ISBNs :: 9783540078692
Database :: OpenAIRE
Journal :: Lecture Notes in Economics and Mathematical Systems ISBN: 9783540078692
Accession number :: edsair.doi...........b7c1738493e5917e99dd59463d339b2a

Tools