A Design Framework for Novice Using Grounded Theory Methodology and Coding in Qualitative Research: Organisational Absorptive Capacity and Knowledge Management

Grounded theory methodology (GTM) is an extensive research methodology that is immensely active in numerous social science research fields. It is by far one of the most popular techniques applied in qualitative research. The challenge in using such methods might appear in their complexity. Several steps of coding and analysis in GTM can be fuzzy and multifaceted for novice researchers specialised in Information Systems (IS) fields, knowledge management, and broad applications of IS. The current study suggests a design framework for novices in qualitative research that presents GTM as a set of techniques characterised graphically, allowing the extraction of grounded results and a set of pragmatic analysed data classifications rather than only concentrating on implementing a grounded “theory”. Hence, the research stresses using the term “grounded techniques”, permitting the creation of grounded categories to strengthen qualitative research results' rigour. The proposed framework meticulously exemplifies how an organised set of phases in a research design can enlighten the novice researcher while conducting a study in knowledge absorptive capacity using a comprehensive GTM process to enforce the understanding of GTM techniques.