Comparing the Determining Factor on Consumer Visits at Convenience Store in Palembang

Convenience stores become an essential part of modern society. They can fulfill their daily needs in a way that is easier and more convenient. There are several brands of convenience store available, that can affect their decision. This study aims to determine the factors that influence consumer visits to two brand convenience store. The data used is ordinal data obtained from questionnaires distributed to 200 visitors convenience store. Convenience store which is the object of this research is Alfamart and Indomaret. Sample method used was purposive sampling. The results showed there are 4 factors that formed on each brand. Each factor is named and formed by similar variable items or related one and another. On factors 1 and 3 the two brands have the same final factor, but on factor 2 and 4 produce different final factor. The results show the factors that determine a visit to the convenience store is generally same, differences happen only at certain items. When the final factors can be identified, then marketing strategy may be adjusted based on these factors