Data Driven Smart Customization

In the big data era, a variety of new data can be collected from various sources and analyzed through different techniques to support the decision-making regarding product customization. Based on a thorough investigation of relevant data, this paper presents a new customization framework that is greatly driven by data. The framework includes three interrelated components: data module, design module, and service module. It is intended to promote smart customization in terms of product designing, manufacturing, pricing, marketing, and service. A case study of product customization in the footwear industry is presented to instantiate the implementation of the proposed framework.