Consumers in Virtual Worlds: Identity Building and Consuming Experience in Second Life

MLA

Sylvie Rolland, and Guy Parmentier. “Consumers in Virtual Worlds: Identity Building and Consuming Experience in Second Life.” Recherche et Applications En Marketing (English Edition), vol. 24, Sept. 2009, pp. 43–55. EBSCOhost, https://doi.org/10.1177/205157070902400302.

APA

Sylvie Rolland, & Guy Parmentier. (2009). Consumers in Virtual Worlds: Identity Building and Consuming Experience in Second Life. Recherche et Applications En Marketing (English Edition), 24, 43–55. https://doi.org/10.1177/205157070902400302

Chicago

Sylvie Rolland, and Guy Parmentier. 2009. “Consumers in Virtual Worlds: Identity Building and Consuming Experience in Second Life.” Recherche et Applications En Marketing (English Edition) 24 (September): 43–55. doi:10.1177/205157070902400302.