A Context for Sponsored Search

Context is the surroundings, circumstances, environment, background, or settings which determine, specify, or clarify the meaning of an event. Wiktionary, 2010 You must always consider the context within when a given phenomenon occurs to derive any meaning from it. As the Wiktionary quote states, the context is what clarifies the meaning of an event. Let’s Place Ourselves in the Proper Context You are the owner of a small- to medium-size business that sells some product or service. Pick any product or service that interests you. We will use a framing shop as an example throughout this book. Our framing shop is called Faster Frames.