The paradox of cultural and media convergence. Segmenting the European tourist market by information sources and motivations

Subjects

Subjects :

Content marketing
business.industry
05 social sciences
Geography, Planning and Development
Transportation
Advertising
Technological convergence
Globalization
Market segmentation
Tourism, Leisure and Hospitality Management
0502 economics and business
Cross-cultural
050211 marketing
Social media
Sociology
business
050212 sport, leisure & tourism
Tourism
Nature and Landscape Conservation

Details

ISSN :

10992340

Volume :

20

Database :

OpenAIRE

Journal :

International Journal of Tourism Research

Accession number :

edsair.doi...........b42afea2a65d5b6c05bf5aa3c367839c