Online Brand Derision: When Brand Animosity Drives Avoidance and Negative Communication (An Abstract)

MLA

Enrique P. Becerra, and Vishag Badrinarayanan. Online Brand Derision: When Brand Animosity Drives Avoidance and Negative Communication (An Abstract). Jan. 2017. EBSCOhost, https://doi.org/10.1007/978-3-319-45596-9_90.

APA

Enrique P. Becerra, & Vishag Badrinarayanan. (2017). Online Brand Derision: When Brand Animosity Drives Avoidance and Negative Communication (An Abstract). https://doi.org/10.1007/978-3-319-45596-9_90

Chicago

Enrique P. Becerra, and Vishag Badrinarayanan. 2017. “Online Brand Derision: When Brand Animosity Drives Avoidance and Negative Communication (An Abstract),” January. doi:10.1007/978-3-319-45596-9_90.