IMPROVING THE FINANCIAL AFFORDABILITY OF INSURANCE SERVICES FOR RUSSIAN EXPORTERS — SMALL AND MEDIUM-SIZED ENTERPRISES

The measures being developed to support Russian exporters should be effective and in demand by the exporters themselves. This means that a strategy for the financial affordability of products designed and implemented to support them should be developed for small and medium-sized enterprises. Much has been done in Russia before the crisis caused by the, state institutions for the support and development of export activities were created and operated, but their work needs to be improved in order to increase the export potential of small and medium enterprises. The article proposes and substantiates the basic principles of the program for ensuring the financial accessibility of insurance mechanisms to support the export of small and medium enterprises.