ANTECEDENTS OF SOCIAL MEDIA INDUCED RETAIL COMMERCE ACTIVITIES: IMPACT OF SOCIAL MEDIA INFLUENCER AND PSYCHOLOGICAL SENSE OF COMMUNITY

Authors :: Lyu Lyu
Kim Kim
Source :: Global Fashion Management Conference. 2019:354-357
Publication Year :: 2019
Publisher :: Global Alliance of Marketing and Management Associations, 2019.

Subjects :: business.industry
Sense of community
Social media
Sociology
Public relations
business

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