Back to Search
Start Over
Development of a marketing mix complex for an engineering center (on the example of Surgutstroytsena LLC)
- Publication Year :
- 2022
- Publisher :
- СанкÑ-ÐеÑеÑбÑÑгÑкий полиÑÐµÑ Ð½Ð¸ÑеÑкий ÑнивеÑÑиÑÐµÑ ÐеÑÑа Ðеликого, 2022.
-
Abstract
- ÐÐ°Ð½Ð½Ð°Ñ ÑабоÑа поÑвÑÑена ÑаÑÑмоÑÑÐµÐ½Ð¸Ñ ÑовÑеменного ÑоÑÑава комплекÑа маÑкеÑинг Ð¼Ð¸ÐºÑ Ð¸ ÑазÑабоÑке данного комплекÑа Ð´Ð»Ñ Ð¸Ð½Ð¶Ð¸Ð½Ð¸Ñингового ÑенÑÑа ÐÐР«СÑÑгÑÑÑÑÑойÑена» Ñ ÑелÑÑ Ð¿Ð¾ÑледÑÑÑей ÑеализаÑии. ÐадаÑи, коÑоÑÑе ÑеÑалиÑÑ Ð² Ñ Ð¾Ð´Ðµ иÑÑледованиÑ:1. ÐаÑÑ Ñ Ð°ÑакÑеÑиÑÑÐ¸ÐºÑ ÐÐÐ ÐЦ «СÑÑгÑÑÑÑÑойÑена» Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¾Ð¼ ÑÐµÑ Ð½Ð¸ÐºÐ¾-ÑкономиÑеÑÐºÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°Ñелей, ÑÑнка и оÑÑаÑли.2. РаÑÑмоÑÑеÑÑ ÑеоÑеÑиÑеÑкие аÑпекÑÑ ÑовÑеменного ÑоÑÑава комплекÑа маÑкеÑинг Ð¼Ð¸ÐºÑ Ñ ÑÑеÑом оÑобенноÑÑей оÑÑаÑли компании.3. РазÑабоÑаÑÑ ÑлеменÑÑ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑа маÑкеÑинг Ð¼Ð¸ÐºÑ Ð´Ð»Ñ ÐÐÐ ÐЦ «СÑÑгÑÑÑÑÑойÑена».4. РаÑÑмоÑÑеÑÑ Ð¸Ð½ÑÑÑÑменÑалÑное вÑÑажение ÑазÑабоÑаннÑÑ ÑлеменÑов комплекÑа маÑкеÑинг Ð¼Ð¸ÐºÑ ÐÐÐ ÐЦ «СÑÑгÑÑÑÑÑойÑена».5. РаÑÑÑиÑаÑÑ ÑÑÑекÑивноÑÑÑ Ð¿Ñедложений по ÑазÑабоÑке комплекÑа маÑкеÑинг микÑ. Ð ÑезÑлÑÑаÑе бÑла пÑоведена ÑабоÑа над пÑодÑкÑом компании Ñ ÑазÑабоÑкой бÑендбÑка, опÑеделена ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑдиÑоÑÐ¸Ñ Ñ ÑоÑÑавлением поÑÑÑеÑа клиенÑа, опÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÐºÐ°Ð½Ð°Ð»Ñ ÑаÑпÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ ÑÑлÑг компании Ñ ÑоÑÑавлением каÑÑÑ Ð¿Ð¾ÑÑебиÑелÑÑкого пÑÑи и опÑеделена ÑÑÑаÑÐµÐ³Ð¸Ñ Ð¿ÑодвижениÑ. РконеÑном иÑоге бÑли Ð´Ð°Ð½Ñ ÑекомендаÑии по ÑеализаÑии комплекÑа маÑкеÑинг микÑ, ÑÑоÑмиÑована ÑмеÑа на пÑÐ¾ÐµÐºÑ ÑеализаÑии, ÑаÑÑÑиÑан показаÑÐµÐ»Ñ ÑÑÑекÑивноÑÑи маÑкеÑинговÑÑ Ð¼ÐµÑопÑиÑÑий.<br />This work is devoted to the consideration of the modern composition of the marketing mix complex and the development of this complex for the engineering center of Surgutstroytsena LLC for the purpose of subsequent implementation.Tasks that were solved in the course of the study:1. To characterize LLC EC "Surgutstroytsena" with an analysis of technical and economic indicators, the market and the industry.2. Consider the theoretical aspects of the modern composition of the marketing mix complex, taking into account the characteristics of the company's industry.3. Develop the elements of the marketing mix complex for Surgutstroytsena LLC.4. Consider the instrumental expression of the developed elements of the marketing mix complex of LLC EC "Surgutstroytsena".5. Calculate the effectiveness of proposals for the development of the marketing mix.As a result, work was carried out on the company's product with the development of a brand book, the target audience was identified with a portrait of the client, the distribution channels of the company's services were identified with the mapping of the consumer path, and the promotion strategy was determined. Ultimately, recommendations were given on the implementation of the marketing mix complex, an estimate for the implementation project was formed, and an indicator of the effectiveness of marketing activities was calculated.
Details
- Language :
- Russian
- Database :
- OpenAIRE
- Accession number :
- edsair.doi...........b2f517d54481d8516a7e63f1c2a4df1c
- Full Text :
- https://doi.org/10.18720/spbpu/3/2022/vr/vr22-3495