The Impact of individualism-collectivism, moral norm on intention of proenvironmental behavior and proenvironmental consumption: focusing on moderating effect of price sensitivity

Authors :: Kim Jong-Hum
Source :: The Korean Journal of Consumer and Advertising Psychology. 16:519-539
Publication Year :: 2015
Publisher :: Korea Society for Consumer Advertising Psychology, 2015.

Subjects :: Legal norm
Consumption (economics)
Individualism collectivism
Sensitivity (control systems)
Psychology
Social psychology

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