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Assessing the impact of perceived social media usefulness on Indian millennials’ online booking decision

Authors :
Amit Tariyal
Swati Bisht
Santanu Roy
Gaurav Chopra
Source :
Journal of Marketing Analytics.
Publication Year :
2023
Publisher :
Springer Science and Business Media LLC, 2023.

Subjects

Subjects :
Marketing
Strategy and Management
Economics, Econometrics and Finance (miscellaneous)
Statistics, Probability and Uncertainty

Details

ISSN :
20503326 and 20503318
Database :
OpenAIRE
Journal :
Journal of Marketing Analytics
Accession number :
edsair.doi...........b22c15912869b513b66f4cd3a6304856

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