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The Influence of Private Brand Name Suggestiveness on Product Evaluation in Product Type: The Moderating Effects of Need for Cognition and Product Knowledge*
- Source :
- Journal of Channel and Retailing. 19:65-99
- Publication Year :
- 2014
- Publisher :
- Korea Distribution Association, 2014.
Details
- ISSN :
- 23839694 and 12269263
- Volume :
- 19
- Database :
- OpenAIRE
- Journal :
- Journal of Channel and Retailing
- Accession number :
- edsair.doi...........afd156fac18f182075c8004bb1ef13dd
- Full Text :
- https://doi.org/10.17657/jcr.2014.01.31.3