Measuring Resident Satisfaction of the Quality of Fishery Public Services in the South Central Coast

This study examines factors affecting resident satisfaction of the quality of fishery public services. The data collected from 398 interviewees living in Quang Ngai and Binh Dinh provinces are processed with descriptive statistics, Cronbach's alpha, Exploratory Factor Analysis (EFA), and multivariate regression analysis. It is indicated in the research that there are six factors affecting resident satisfaction of the quality of fishery public services including: i) empathy; ii) tangibles; iii) reliability; iv) responsiveness; v) assurance; and vi) transparence. Based on the research results, a number of solutions have been proposed so as to improve resident satisfaction of the quality of fishery public services.