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The best companies are generous companies
- Source :
- Business Horizons. 50:263-269
- Publication Year :
- 2007
- Publisher :
- Elsevier BV, 2007.
-
Abstract
- Corporate generosity is a critical input to business success. Effective generosity is a strategic business decision: it is purposeful, channeled, integrated, and results-oriented. In effectively generous firms, the relationship between social and financial performance is mutually reinforcing, creating a “virtuous circle” that benefits not only the firm but also employees, customers, and the community. Five guidelines will help managers establish and execute effective corporate generosity.
Details
- ISSN :
- 00076813
- Volume :
- 50
- Database :
- OpenAIRE
- Journal :
- Business Horizons
- Accession number :
- edsair.doi...........af1a22d372cf419040ea6345f376fd7c
- Full Text :
- https://doi.org/10.1016/j.bushor.2007.02.003