Back to Search Start Over

The best companies are generous companies

Authors :
Leonard L. Berry
Source :
Business Horizons. 50:263-269
Publication Year :
2007
Publisher :
Elsevier BV, 2007.

Abstract

Corporate generosity is a critical input to business success. Effective generosity is a strategic business decision: it is purposeful, channeled, integrated, and results-oriented. In effectively generous firms, the relationship between social and financial performance is mutually reinforcing, creating a “virtuous circle” that benefits not only the firm but also employees, customers, and the community. Five guidelines will help managers establish and execute effective corporate generosity.

Details

ISSN :
00076813
Volume :
50
Database :
OpenAIRE
Journal :
Business Horizons
Accession number :
edsair.doi...........af1a22d372cf419040ea6345f376fd7c
Full Text :
https://doi.org/10.1016/j.bushor.2007.02.003