KNOWLEDGE MANAGEMENT IN THE TOURISM AND HOSPITALITY INDUSTRY AS A FACTOR IN THE DEVELOPMENT OF TOURIST TERRITORIES

The article presents approaches to the definition and classification of knowledge in the tourism and hospitality industry from the standpoint of various groups of stakeholders in order to form a knowledge management algorithm and create knowledge systems adequate to the needs of tourist territories in the context of tourism development. A systematic approach to the formation and functioning of knowledge systems will provide solutions to the associated problems of sustainable tourism development, economic growth of businesses in the business community, and an increase in the attractiveness of tourist areas in accordance with the imperatives for the development of domestic and inbound tourism.