Marketing of Perfect Diary in China Research

As technology develops rapidly nowadays, people’s living standard has risen and this makes the cosmetics market in China starts growing. Perfect diary as a new famous cosmetics brand, which people could see on social media every day is becoming an object of reference for other brands, this is because of their strong promotions and effective advertisements. While Perfect diary is growing, it still has some limitations in different areas like labor, capital, enterprise, and so on. They have potential improvements that could have been down to better achieve their business targets. This research will identify the problems of marketing including advertisements, quality of products and also the solutions for each of them respectively.