Learning innovative entrepreneurship: Developing an influential curriculum for undergraduate hospitality students

In accordance with the increasing attention in entrepreneurship among tourism and hospitality, this study developed an innovative entrepreneurship curriculum specifically designed for undergraduate hospitality students. This study developed and evaluated creative module comprised of mentoring and creative problem solving (CPS) methods for undergraduate hospitality innovative entrepreneurship programs in Taiwan. A quasi-experimental design, with a sample of 122 students, estimated the causal impacts of educational intervention. Students in the experimental group participated in a mentoring and CPS-based course for a semester. The results showed that students who received the intervention significantly enhanced their innovative entrepreneurship as assessed by their GET2test scores. This study examined innovative entrepreneurship through qualitative and quantitative instruments. The findings support the positive impact of education on the entrepreneurial potential. Moreover, an innovative entrepreneurship cultivation model was drawn up that can provide the contributions of instructional content and learning progress that can help educators be well-prepared for the course and can predict students’ progress.