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If you Build it, They Won’t Come: What Motivates Employees to Create and Share Tagged Content: A Theoretical Model and Empirical Validation
- Source :
- International Journal of Information Management. 54:102148
- Publication Year :
- 2020
- Publisher :
- Elsevier BV, 2020.
-
Abstract
- The purpose of this paper is to investigate factors influencing employees’ knowledge-sharing behavior on social tagging supported systems. Using the strong theoretical background of the well-known technology acceptance model (TAM), this paper proposes and empirically validates a model that fits the social and technical nature of social tagging tools within the public sector. The analyses in this paper were based on data collected from a large survey of more than 480 respondents working for two public organizations in the United States. The findings demonstrate a significant impact of the role of social presence in encouraging employees to create and share content. Further, there is a strong relationship between the benefits employees receive from using tagging tools and their creation and sharing of tagged content. Specifically, the following factors showed a significant impact on employees’ creation and sharing behavior, specifically their attitudes towards and intentions to create and share tags: perceived ease of use, perceived usefulness, social presence, and pro-sharing norms. For researchers, the paper offers an opportunity to further study knowledge-sharing behavior regarding social media technologies. The findings should motivate practitioners to inject these tools with a social aspect so that employees are encouraged to share content.
Details
- ISSN :
- 02684012
- Volume :
- 54
- Database :
- OpenAIRE
- Journal :
- International Journal of Information Management
- Accession number :
- edsair.doi...........ac76ac69ed00e7c7f4f62199fa974521