Pursuing Business Longevity

Sustainable business is suffering an increasing demand by part of different stakeholders, especially those in the end of the value chain. One way to accomplish it is through a business longevity assessment model. If companies last in a sustainable way that is also recognizable, they will create value not only from an economic perspective but also from a social one. In this chapter, the authors expose the reasons why migrating from the main profit maximization goal to pursuing business longevity (survival in an adequate manner) may help to enhance sustainable development both inside and outside the organization, as well as some action proposals to achieve it.