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The more the better? The negative effect of disseminators' donations in online donation

Authors :
Guowei Zhu
Jinfeng Lu
Li Zhou
Yingyu Luo
Source :
Psychology & Marketing. 40:1179-1195
Publication Year :
2023
Publisher :
Wiley, 2023.

Subjects

Subjects :
Marketing
Applied Psychology

Details

ISSN :
15206793 and 07426046
Volume :
40
Database :
OpenAIRE
Journal :
Psychology & Marketing
Accession number :
edsair.doi...........a88d33677b66a6bc2e43296cb091b833

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