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Striking a balance with private branding
- Source :
- Business Strategy Review. 17:39-43
- Publication Year :
- 2006
- Publisher :
- Wiley, 2006.
Details
- ISSN :
- 14678616 and 09556419
- Volume :
- 17
- Database :
- OpenAIRE
- Journal :
- Business Strategy Review
- Accession number :
- edsair.doi...........a63a10a836cf144168ed711f5716d078
- Full Text :
- https://doi.org/10.1111/j.0955-6419.2006.00417.x