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Striking a balance with private branding

Authors :
Eyal Gamliel
Ram Herstein
Source :
Business Strategy Review. 17:39-43
Publication Year :
2006
Publisher :
Wiley, 2006.

Details

ISSN :
14678616 and 09556419
Volume :
17
Database :
OpenAIRE
Journal :
Business Strategy Review
Accession number :
edsair.doi...........a63a10a836cf144168ed711f5716d078
Full Text :
https://doi.org/10.1111/j.0955-6419.2006.00417.x