Key Success Factors for Tourism Resort Management

Are tourism resorts as successful as the average of their adhering hospitality and leisure companies? The following study argues that synergies may take effect which are subject to particular management activities in a tourism resort. Measurement issues and difficulties of comparison between several resorts are discussed. Despite the lack of a proper management-oriented data base for every tourism resort in Austria, the authors try to find significant indicators for success of tourism resorts. Statistical supply-side data are matched with attributes from more than 12,000 tourists, covering 223 resorts. Findings are compared with initial hypotheses and permit only a very cautious interpretation. Nevertheless, many suggestions for further testing and confirmation, more comprehensive and detailed investigations can be derived.