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Review of Discussions on Internet of Things (IoT)
- Source :
- Journal of Global Information Management. 25:38-51
- Publication Year :
- 2017
- Publisher :
- IGI Global, 2017.
-
Abstract
- User generated content in the social media platforms are being considered as an important source for information about consumers and other emerging trends by the businesses. Using Twitter analytics, the paper presents insights on trends and discussions about the Internet of Things (IoT). Using relevant hashtags, 40,387 tweets were collected in early 2016. The analysis had followed three major approaches: descriptive analysis, content analysis and network analysis. The tools R and NodeXL were used for the analysis. The findings showed major themes like business concerns, scope of applications, security, emerging smart technologies and manufacturing. The sentiments of emotions and polarity differed across these themes. The top individual and industrial influencers were identified. The analysis also detected the highly-associated words and hashtags, and different user communities and how they are connected. Business implications of the findings and limitations are also elaborated.
- Subjects :
- Information management
Information Systems and Management
Descriptive statistics
Computer science
business.industry
Strategy and Management
05 social sciences
User-generated content
02 engineering and technology
Management Science and Operations Research
Influencer marketing
Social media analytics
Computer Science Applications
World Wide Web
Content analysis
Analytics
020204 information systems
0502 economics and business
0202 electrical engineering, electronic engineering, information engineering
Social media
Business and International Management
business
050203 business & management
Subjects
Details
- ISSN :
- 15337995 and 10627375
- Volume :
- 25
- Database :
- OpenAIRE
- Journal :
- Journal of Global Information Management
- Accession number :
- edsair.doi...........a536c583f1a0b5cf9d2539ac912da5c7