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Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes
- Source :
- Journal of Advertising. 50:330-347
- Publication Year :
- 2021
- Publisher :
- Informa UK Limited, 2021.
-
Abstract
- The role of media context in advertising has been the subject of interest for marketers and media practitioners over the past 50 years. However, there remains a lack of clarity on the relationship ...
- Subjects :
- Marketing
business.industry
Context effect
Communication
05 social sciences
Subject (philosophy)
050801 communication & media studies
Context (language use)
Advertising
Public relations
law.invention
Business economics
0508 media and communications
law
Meta-analysis
0502 economics and business
CLARITY
050211 marketing
Business and International Management
Psychology
business
Subjects
Details
- ISSN :
- 15577805 and 00913367
- Volume :
- 50
- Database :
- OpenAIRE
- Journal :
- Journal of Advertising
- Accession number :
- edsair.doi...........a4aa301a6b3c58bcc0fc65fe8ec68cfb