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Applying the SOBC Paradigm to Reinterpret the Online Grocery Shopping Experience for the Senior Population

Authors :
Mahima Shukla
Richa Misra
Renuka Mahajan
Rahul Gupta
Source :
Journal of Food Products Marketing. :1-23
Publication Year :
2023
Publisher :
Informa UK Limited, 2023.

Subjects

Subjects :
Marketing
Business and International Management
Food Science

Details

ISSN :
15404102 and 10454446
Database :
OpenAIRE
Journal :
Journal of Food Products Marketing
Accession number :
edsair.doi...........a3523d0f074306133e581b3e7a796891

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