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'What goes around comes around': Activating sustainable consumption with curvilinear effects of karma determinants

Authors :
Cong Doanh Duong
Source :
Journal of Retailing and Consumer Services. 73:103351
Publication Year :
2023
Publisher :
Elsevier BV, 2023.

Subjects

Subjects :
Marketing

Details

ISSN :
09696989
Volume :
73
Database :
OpenAIRE
Journal :
Journal of Retailing and Consumer Services
Accession number :
edsair.doi...........a2ebc5ff311f4edc97d44f7880d5df24
Full Text :
https://doi.org/10.1016/j.jretconser.2023.103351