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'What goes around comes around': Activating sustainable consumption with curvilinear effects of karma determinants
- Source :
- Journal of Retailing and Consumer Services. 73:103351
- Publication Year :
- 2023
- Publisher :
- Elsevier BV, 2023.
- Subjects :
- Marketing
Subjects
Details
- ISSN :
- 09696989
- Volume :
- 73
- Database :
- OpenAIRE
- Journal :
- Journal of Retailing and Consumer Services
- Accession number :
- edsair.doi...........a2ebc5ff311f4edc97d44f7880d5df24
- Full Text :
- https://doi.org/10.1016/j.jretconser.2023.103351