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The Effects of Competency and Service Orientation of Imported Fashion Luxury Brands Salespersons on the Organizational Commitment and Service Delivery Level
- Source :
- Journal of the Korean Society of Clothing and Textiles. 34:1290-1302
- Publication Year :
- 2010
- Publisher :
- The Korean Society of Clothing and Textiles, 2010.
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Abstract
- This study examines the effects of competency and service orientation of imported fashion luxury brands salespersons on the organizational commitment and service delivery level. Questionnaire data from 162 salespersons of imported fashion luxury brands were analyzed. The results were summarized as follows. First, self-management ability, professional executive ability, and the friendly attitude of six competency factors had significant effects on organizational commitment. Second, professional executive ability, self-management ability, and friendly attitude of the six competency factors had significant effects on service delivery level. Third, all factors of service orientation had significant influences on organizational commitment. Finally, special treatment/awareness of needs and instant response/communicative skill of three service orientation factors had significant influences on the service delivery level.
- Subjects :
- Polymers and Plastics
Arts and Humanities (miscellaneous)
Service delivery framework
Service-orientation
Materials Science (miscellaneous)
Human Factors and Ergonomics
Organizational commitment
Business
Marketing
Industrial and Manufacturing Engineering
Social Sciences (miscellaneous)
Questionnaire data
Subjects
Details
- ISSN :
- 12251151
- Volume :
- 34
- Database :
- OpenAIRE
- Journal :
- Journal of the Korean Society of Clothing and Textiles
- Accession number :
- edsair.doi...........a0b5923a0ab3955abefaca5e67ad0e7d