EMPOWERING LEADERSHIP IN R&D — MODERATING EFFECTS OF THE STRATEGIC AND CULTURAL CONTEXT

Successful new product development is of crucial importance for the survival of enterprises and for creating and securing competitive positions. In R&D performance in new product development is generally affected by interpersonal leadership. Empowering leadership, specifically, is suitable for this context, as the need for autonomy and achievement, as well as the cooperation of the followers, are taken into account through the support of the leader. However, so far no moderating effects of the context have been examined. Therefore, the present study examined the influence of the contextual factors of strategic, structural, and cultural orientation on the relations between empowering leadership and new product development performance in R&D. Additionally, a wide range of leadership behaviors with transformational and transactional leadership is taken into account in this study. Empowering leadership is assumed to have the highest impact on the R&D context. The moderating effects of the context were investigated in a quantitative design with 116 leaders and 371 respective followers from 32 R&D departments of various branches of industrial enterprises. The results confirmed a main effect of empowering leadership on new product development performance. Additionally, moderation analyses showed moderating effects on strategic and cultural orientation, while structural orientation had no moderating effect. It can be concluded that empowering leadership has a positive effect on new product development performance; nevertheless, the context in which leadership is practiced has to be considered.