Strategic Inhibition and its Role in Promoting Controversial Marketing

The purpose of this study is to examine the effect of strategic restraint on controversial marketing promotion . Research limitations/implications Research limitations/implications - Research reasoning is limited because the variables are newly studied and we cannot directly assess the causal relationship . Originality/Value - This study is one of the few studies that has examined the relationship between strategic inhibition and controversial marketing . Conclusion - The concept of strategic constraint correlates positively with contentious marketing