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Why not Choose Green? Consumer Decision Making for Environmentally Friendly Products

Authors :
Julie R. Irwin
Andrew D. Gershoff
Publication Year :
2011
Publisher :
Oxford University Press, 2011.

Subjects

Subjects :
Identity (social science)
Advertising
Business
Marketing
Environmentally friendly

Details

Database :
OpenAIRE
Accession number :
edsair.doi...........9e1350e0e19a74af5c7c9da14e905cc7
Full Text :
https://doi.org/10.1093/oxfordhb/9780199584451.003.0020
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