Live simulation of affect-laden cultural cognitions

Since Guetzkow's pioneering work in the simulation of international relations (Guetzkow et al., 1963), attempts have been made to apply the strategy of simulation to other areas of (research) interest to the social scientist. A particular application has been found in the study of cross-cultural communication (Fiedler, Stolurow, and Triandis, 1965; Haines, 1964), an area long beset with methodological pitfalls and research hazards and relatively deemphasized in the Guetzkow inter-nation simulation (in favor of more manageable roles reflecting such dimensions as power, decision-making, and organizational restraints). The strategy of applying a quasi-experimental device like simulation to this rich but for the most part experimentally untouched field of crosscultural communication seems especially appropriate because of the technique's specific discovery potential and heuristic value (Snyder, 1963). The approach to cross-cultural communication by Fiedler and his associates at Illi