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From Owned to Shared, a Study on the Intention of Continuous Use of Shared Consumption according to the Media Literacy Capabilities: Focusing on the Mediating Effect of Perceived Value and Reliability
- Source :
- Advertising Research. 132:133-165
- Publication Year :
- 2022
- Publisher :
- Korean Association for Advertising and Public Relations, 2022.
- Subjects :
- General Medicine
Subjects
Details
- ISSN :
- 12278181
- Volume :
- 132
- Database :
- OpenAIRE
- Journal :
- Advertising Research
- Accession number :
- edsair.doi...........9d44e507f8a5aa975b725042607bf813
- Full Text :
- https://doi.org/10.16914/ar.2022.132.133