Using the Viable System Model to Understand the Roles of Non-Human Actors in Online Communities

While myriad studies have explored the role of humans in online social media-based communities, fewer studies have examined the roles of non-human actors in those online places. This study uses the actor-network theory and the viable system model to analyze the roles of hashtags communities to gain a better understanding of the larger cybernetic ecosystem in which non-human actors operate. Actor-network theory provides the theoretical understanding that frames this study. The viable system model is a five-tier system based on methods of communication and control in both living and non-living entities. Data sources included fieldnotes, social media profiles, blogs, personal websites, personal communications, interviews, and demographic surveys. Findings suggest that non-human actors have an ability to affect change within the ecosystem, but non-human actors cannot be viewed as viable standalone systems. Viability is only possible when humans participate within the ecosystem at large.