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Exploring the Relationships among Entrepreneurial Marketing on Social Performance and Competitive Advantage: Mediating Effect of Marketing Competence of Non-profit Organizations

Authors :
Won Seok Bang
Ju Young Park
Donghwan Cho
Source :
Journal of Distribution and Logistics. 9:81-95
Publication Year :
2022
Publisher :
Korea Distribution and Logistics Policy Association, 2022.

Details

ISSN :
23835656
Volume :
9
Database :
OpenAIRE
Journal :
Journal of Distribution and Logistics
Accession number :
edsair.doi...........9c4d34a01ac1f8ac5fb74113738d6dcd
Full Text :
https://doi.org/10.22321/jdl2022090205