Aesthetic product preference (Study 3)

Authors :: Xu, Mengmeng
Jiang, Hongyan
Publication Year :: 2022
Publisher :: Open Science Framework, 2022.
Abstract: Study 3 is conducted to exclude possible mediation by emotional value and symbolic value from the effects of power and LOC on aesthetic product preferences, and to verify the mediating role of self-expression versus self-enhancement motivation to support H2.

Full Text Access

Tools