АНГЛОМОВНА АРГУМЕНТОВАНА ПУБЛІЧНА ПРОМОВА ЯК ЗАСІБ ВПЛИВУ НА АУДИТОРІЮ (на основі матеріалів конференції TED)

The presented paper is devoted to the consideration of public speaking as one of the genres of the argument text. This paper considers English-language argumentative speech as a means of influence on an audience. The rhetorical argumentation concept as a verbal activity is considered, which is aimed at convincing the audience to accept (or reject) a certain point of view using statements or arguments. Also, an attempt was made to analyze the English-speaking public speech. The structure, arguments, theses, and the means that are used by the speaker to influence the audience were highlighted in the course of the analysis of public speech. It was found that argumentation is a complex multi-level phenomenon that is in the field of interest of a whole range of scientific disciplines: philosophy, logic, rhetoric, linguistics, psycholinguistics, psychology, hermeneutics, social sciences, and pedagogical sciences. By using logically formulated arguments and authoritative data (statistics, references to scientific sources, etc.), the speaker discovers a purposeful speech impact on the audience to convince listeners to accept the point of view/position necessary in a given situation, make a choice or contribute to the organization and implementation of certain value attitudes.