Emerging Communication: the case of the hashtag #el9ningunasemueve in Mexico

The appropriation of virtual space by the so-called “new social movements” implies recognizing a specific type of communication that is far from the use that the subject gives it within the production and reproduction of his world of life, or from the use that the capital or the State itself. The case of the use of these technological developments by the feminist movement is an example of the convergence between offline and online actions, which gives way to a multiplicity of strategies in order to materialize their demands and specify the utopia that mobilizes them. In this sense, the purpose of this work is to identify and analyze the underlying interaction-communication network in the hashtag # el9ningunasemueve created by the Mexican feminist movement. For this, the traceability of said hashtag was performed through data mining and the structure built with the Social Network Analysis (ARS) method was analyzed in order to identify the relevant indicators such as grade level, intermediation and centrality.