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Blame and service recovery strategies in lateral exchange markets

Authors :
Seth Ketron
Shirley Mai
Source :
Journal of Strategic Marketing. 30:3-21
Publication Year :
2020
Publisher :
Informa UK Limited, 2020.

Abstract

In lateral exchange markets, consumers can interact with one another to varying degrees (consociality) along different levels of platform management and involvement (platform intermediation). Apply...

Subjects

Subjects :
Marketing
Strategy and Management
media_common.quotation_subject
05 social sciences
Service recovery
Blame
Consumer empowerment
0502 economics and business
Intermediation
050211 marketing
Business
050203 business & management
Industrial organization
media_common

Details

ISSN :
14664488 and 0965254X
Volume :
30
Database :
OpenAIRE
Journal :
Journal of Strategic Marketing
Accession number :
edsair.doi...........96724175687816f7e8d92fda9dfa11bb
Full Text :
https://doi.org/10.1080/0965254x.2019.1642935
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