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Effects of online commercial friendships on customer revenge following a service failure

Authors :
Xiaorong Fu
Jing Pang
Dogan Gursoy
Source :
Journal of Business Research. 153:102-114
Publication Year :
2022
Publisher :
Elsevier BV, 2022.

Subjects

Subjects :
Marketing

Details

ISSN :
01482963
Volume :
153
Database :
OpenAIRE
Journal :
Journal of Business Research
Accession number :
edsair.doi...........95fc8b6eaa5f370c2d2962388d3a61ba
Full Text :
https://doi.org/10.1016/j.jbusres.2022.08.014