Is your occupation creative? Studying the prevalence of art bias in layperson’s implicit and explicit beliefs

Art bias is defined as the tendency to consider aesthetic and artistic activities as the primary prototype of creativity (Rocavert, 2020), whilst considering other fields like science, business, and convention activities as not creative. The current study aims to examine the art bias in creativity associated with various occupations (artistic, scientific, business-oriented, and conventional) using implicit and explicit measures. The study will also explore the relationship between creative self efficacy and art bias along with studying the effect of socio-demographics (gender, nationality, college major, occupation) on the participants’ implicit and explicit art bias.