An Investigation of Self-Concept, Clothing Selection Motivation, and Life Satisfaction among Disabled Consumers

This study examined the impact that aspects of self-concept (i.e., generalized self-efficacy, public self-consciousness, state hope, self-esteem) have on clothing selection motivation and life satisfaction among disabled consumers. A total of 318 questionnaires were completed by participants, the majority of whom had either a mobility impairment or a visual impairment. Structural equation modeling was employed to test the hypotheses. Results indicated that for disabled consumers, generalized self-efficacy, public self-consciousness, and state hope were related to self-esteem, and also self-esteem positively influenced the assurance dimension of clothing selection motivation. Additionally, a significant relationship was found between life satisfaction and the individuality dimension of clothing selection motivation. Results shed light on the social/psychological factors influencing the clothing choices of disabled consumers and address a gap in the literature by considering clothing use among disabled consumers.