Back to Search Start Over

Comparison of Cause-related Marketing Effect in Korean and Chinese Markets

Authors :
Song， Tae Ho
HaeJin Seo
Source :
Management & Information Systems Review. 38:95-111
Publication Year :
2019
Publisher :
Daehan Academy of Management Information Systems, 2019.

Subjects

Subjects :
Consumer response
Business
Marketing
Product type

Details

ISSN :
15982459
Volume :
38
Database :
OpenAIRE
Journal :
Management & Information Systems Review
Accession number :
edsair.doi...........92353fa7390cd9f6512d866a25b6bdc0

Tools

Authors Abstract Subjects Details