A Cultural Creativity Framework for the Sustainability of Intangible Cultural Heritage

The purpose of this study is to understand the elements of creativity, as well as to what extent and how creativity serves as a tool in preserving the intangible cultural heritage (ICH) at World Heritage Sites (WHSs). A WHS will lose its uniqueness if the ICH disappears. Hence, it is important to determine how creativity may sustain the ICH. In-depth interviews, and participant and nonparticipant observations were conducted, and a 5As—actor, audience, affordance, artifact, and apprentice—cultural creativity interaction model was constructed. These elements of cultural creativity may serve as a guideline for different stakeholders in sustaining the status of a WHS.