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Centre for Behavioral Economics, Society, and Technology (BEST) at the Queensland University of Technology (QUT)

Authors :
Rebekah Russell-Bennett
Uwe Dulleck
Source :
The Palgrave Encyclopedia of Social Marketing ISBN: 9783030144494
Publication Year :
2021
Publisher :
Springer International Publishing, 2021.

Details

ISBN :
978-3-030-14449-4
ISBNs :
9783030144494
Database :
OpenAIRE
Journal :
The Palgrave Encyclopedia of Social Marketing ISBN: 9783030144494
Accession number :
edsair.doi...........9148ae1271e63e10d12ca4244b49421a
Full Text :
https://doi.org/10.1007/978-3-030-14449-4_53-1