Conceptual Foundations and Practical Guidelines for Retaining Volunteers Who Serve in Local Nonprofit Organizations: Part II

SUMMARY The authors discuss recruitment of volunteers to serve in local nonprofit organizations. A conceptual model describing the determinants of volunteering is described. The model is useful in understanding the various influences affecting a person's volunteer behavior. Marketing tactics, which take into account prior research, are presented in order to help the volunteer program manager (VPM) more effectively recruit volunteers. While the work is academically strong, efforts are made to make this work very practical.