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Marketing Management Strategies for Agents-Taking Point Company as an Example

Authors :
Wang Ran
Li Mingxing
Gao Xin
Chen Yang
Jiang Kai
Source :
Information Technology Journal. 12:5606-5610
Publication Year :
2013
Publisher :
Science Alert, 2013.

Subjects

Subjects :
Return on marketing investment
Marketing management
Digital marketing
business.industry
Computer science
Marketing effectiveness
Computer Science (miscellaneous)
Marketing
business
Marketing research
Marketing strategy
Relationship marketing
Marketing mix

Details

ISSN :
18125638
Volume :
12
Database :
OpenAIRE
Journal :
Information Technology Journal
Accession number :
edsair.doi...........909a6e09e30f71359140292cdbabdd16
Full Text :
https://doi.org/10.3923/itj.2013.5606.5610
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