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The 'Day-After' Gleam
- Publication Year :
- 2017
- Publisher :
- IGI Global, 2017.
-
Abstract
- The aim of the chapter is to show the relationship between reverse logistics operations in retail and the value they can create (or depreciate) for luxury fashion consumers. The content of the chapter is an attempt to answer the questions: in what way reverse logistics operations create or destroy the value of luxury fashion goods and which of the operations constitute an undeveloped niche to create additional value. Chapter starts with a discussion about challenges in capturing and measuring the value for consumers in luxury fashion sector followed by a description of excess inventory operations in this industry. The main part elaborates on relations between the reverse logistics operations in luxury fashion retail and their value creation possibilities. In the conclusions section, the new areas and possibilities of value creation for consumers are brought up together with drawing attention on the dangers stemming from the cost - efficient optimization of excess stock management.
- Subjects :
- Value perception
Advertising
Reverse logistics
Business
Marketing
Subjects
Details
- Database :
- OpenAIRE
- Accession number :
- edsair.doi...........8ffb7db2d320be4fc54b48d68a3f46dd
- Full Text :
- https://doi.org/10.4018/978-1-5225-1865-5.ch004